“Be fearlessly authentic”

We create everyday swimwear for the self-loving sun enthusiasts who want to radiate positivity everywhere they go. Good Vibes Only*

Sou Swim is dedicated to creating the highest quality of luxe swimwear, delivered with confidence, originality, and boldness at affordable prices all while saving our planet. 

All Sou Swim bikinis are ethically made with eco-friendly fabrics. We package and ship every bikini in 100% recycled plastic. We love our planet and want to do our best to reduce our carbon footprint.

Swimwear that makes the world a bit brighter.